Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how 777hx ("777hx", "we", "us", "our"), operating at https://777hx.cam, collects, uses, stores, shares and protects personal data relating to users ("you", "your", "User") of our online gaming platform ("Platform").

We are committed to handling your personal data with transparency, care and respect for your privacy rights. This Policy is intended to give you a clear understanding of our data practices so you can make informed decisions when using 777hx.

By creating an Account, accessing the Platform or using any of our services, you confirm that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, please refrain from using the Platform.

2. Definitions

Throughout this Policy, the following terms carry the meanings set out below:

• "Personal Data" means any information that identifies or can identify you as a natural person, either directly or in combination with other data.
• "Processing" means any operation performed on Personal Data, including collection, storage, use, disclosure, deletion and any other handling.
• "Controller" means 777hx, which determines the purposes and means of processing your Personal Data.
• "Processor" means a third party that processes Personal Data on behalf of 777hx under contract.
• "Consent" means a freely given, specific, informed and unambiguous indication of your agreement to a particular processing activity.
• "KYC Documents" means identity and address verification materials submitted by Users, such as CNIC copies, passport pages or proof-of-address documents.
• "Cookies" means small data files placed on your device by the Platform for session management, analytics or personalisation purposes.
• "Account" means the registered user account created on the Platform.

3. Data We Collect

3.1 Registration Data

When you create a 777hx Account, we collect: your full legal name, date of birth, residential address, email address, chosen username and account password (stored in hashed form only). This information is required to establish and maintain your Account.

3.2 Identity Verification (KYC) Data

To comply with applicable anti-money laundering and identity verification requirements, we may collect copies of government-issued identification documents (such as a CNIC or passport), proof of address documents, and payment method verification materials. Submission of these documents is typically required before processing withdrawals.

3.3 Financial and Transaction Data

We record deposit transactions, withdrawal requests, wager history, account balance movements and associated payment method references. Where you use payment rails such as Easypaisa, JazzCash, Raast or bank transfers (HBL, UBL, Meezan Bank, Bank Alfalah or others), we collect the transaction reference details necessary to process your request. We do not store full bank account credentials or wallet PINs on our systems.

3.4 Device and Technical Data

When you access the Platform, we automatically collect device identifiers, IP address, browser type and version, operating system, screen resolution, referring URL and time-zone information. This data supports security monitoring, fraud detection and platform performance analysis.

3.5 Usage and Behavioural Data

We collect data about how you interact with the Platform, including pages visited, games played, wagers placed, session duration, click patterns and responsible gambling tool usage (e.g., limit-setting activity). This data helps us improve the Platform and supports our responsible gambling obligations.

3.6 Communications Data

If you contact our customer support team — via live chat or email at [email protected] — we retain records of the correspondence, including the nature of your query and any resolution provided.

4. How We Process Your Data

777hx processes your Personal Data for the following purposes:

• Account Operation: Creating, maintaining, securing and closing your Account, including password management and authentication.
• Transaction Processing: Handling deposits, withdrawals and account balance management, including liaison with relevant payment rail processors.
• Customer Support: Responding to queries, complaints and account-related requests submitted via live chat or email.
• Fraud Prevention and Security: Detecting, investigating and preventing fraudulent activity, money laundering, multi-accounting and other prohibited conduct under our Terms & Conditions.
• Legal and Regulatory Compliance: Meeting obligations imposed by applicable law, licensing requirements and lawful requests from competent authorities.
• Responsible Gambling: Monitoring gaming patterns to support player protection tools and identifying indicators of problem gambling behaviour in accordance with our responsible gambling commitments.
• Platform Improvement: Analysing aggregated usage data to enhance product features, fix technical issues and improve user experience.
• Marketing Communications: Sending promotional offers, bonus notifications and platform updates — only where you have provided explicit consent, and only to the extent permitted under applicable law. You may withdraw consent at any time.

5. Legal Basis for Processing

Where applicable data protection legislation requires a lawful basis for processing, 777hx relies on the following bases depending on the processing activity:

• Contractual Necessity: Processing required to perform our Agreement with you (account operation, transaction processing, support).
• Legal Obligation: Processing required to comply with applicable laws, such as AML, KYC, fraud prevention and regulatory reporting obligations.
• Legitimate Interests: Processing in our legitimate interests, including security monitoring, fraud detection, responsible gambling monitoring and platform analytics — where these interests are not overridden by your rights.
• Consent: Processing based on your explicit consent, primarily for optional marketing communications. Consent may be withdrawn at any time without affecting prior processing.

6. Data Sharing

6.1 What We Do Not Do

777hx does not sell, rent or trade your Personal Data to third parties for their own marketing purposes. We do not share your data beyond what is necessary for the operation of the Platform and compliance with applicable obligations.

6.2 Service Providers (Processors)

We engage third-party service providers to assist with Platform operation, including payment processing infrastructure, identity verification services, customer support technology, cybersecurity services and analytics tools. These providers are permitted to process your data only as directed by 777hx and are bound by data processing agreements requiring confidentiality and appropriate security measures.

6.3 Legal Disclosure

We may disclose your Personal Data to law enforcement, regulatory authorities, courts or other public bodies where required to do so by applicable law, court order, legal process or to protect the rights, property or safety of 777hx, its users or the public.

6.4 Business Transfers

In the event of a merger, acquisition, asset sale or restructuring involving 777hx, your Personal Data may be transferred to the relevant successor entity. We will endeavour to provide reasonable notice of any such transfer that materially affects how your data is handled.

7. International Data Transfers

Your Personal Data may be transferred to, and processed in, countries outside your country of residence, including countries that may not provide the same level of data protection as your home jurisdiction. Where such transfers occur, 777hx takes appropriate steps to ensure that your data remains subject to adequate protection, including contractual safeguards with receiving entities.

By using 777hx, you acknowledge and consent to the potential transfer of your Personal Data to jurisdictions outside Pakistan as necessary for the operation of the Platform and its supporting services.

8. Data Retention

777hx retains your Personal Data for as long as your Account remains active and for such additional period as may be required by applicable law or our legitimate business interests. Key retention considerations include:

• Account Data: Retained for the duration of the Account plus a period thereafter as required by AML, fraud prevention or licensing obligations (typically five to seven years, subject to applicable law).
• KYC Documents: Retained as required by applicable identity verification and AML regulations following account closure.
• Transaction Records: Retained for the period required by applicable financial regulation and audit requirements.
• Support Communications: Retained for a reasonable period following resolution for quality assurance and dispute-resolution purposes.
• Marketing Data: Retained only while you have given consent, and promptly deleted or suppressed upon withdrawal of consent.

Upon expiry of the applicable retention period, Personal Data is securely deleted or anonymised in accordance with our internal data management procedures.

9. Cookies & Tracking Technologies

9.1 What Are Cookies

Cookies are small text files placed on your device when you access a website. They allow the Platform to recognise your device across sessions and to store preferences and analytical data. Similar technologies — including pixel tags, web beacons and local storage — may also be used.

9.2 Cookie Categories Used by 777hx

9.3 Managing Cookies

You can manage optional cookies through your browser settings or any cookie preference centre provided on the Platform. Disabling essential cookies will impair or prevent Platform functionality. Disabling optional cookies will not affect your ability to use core Platform features.

10. Security

777hx implements a range of technical and organisational security measures designed to protect your Personal Data against unauthorised access, accidental loss, alteration or disclosure. These include:

• SSL/TLS encryption for all data transmitted between your device and the Platform.
• Encrypted storage of passwords and sensitive credentials — we store passwords only in hashed, salted form and never in plain text.
• Access controls limiting staff access to Personal Data to those with a specific operational need.
• Regular security reviews and vulnerability assessments of Platform infrastructure.
• Two-factor authentication options available at the account level to add a further layer of protection.

While we maintain robust security practices, no internet-based system can guarantee absolute security. In the event of a data breach that is likely to result in risk to your rights, we will notify affected users and relevant authorities as required by applicable law.

11. Your Rights

Subject to applicable law and regulatory retention requirements, you have the following rights in relation to your Personal Data held by 777hx:

To exercise any of the above rights, please contact our support team via live chat on the Platform or in writing at [email protected] (plain text — not a clickable link). We will respond to valid requests within a reasonable timeframe in accordance with applicable law. We may need to verify your identity before processing a data subject request.

12. Minors & Age Verification

777hx is strictly an adults-only platform. We do not knowingly collect or process Personal Data relating to individuals under the age of 18, or the higher minimum age required by the operator's license jurisdiction. Age verification is a mandatory part of the Account registration and KYC process.

If we become aware that Personal Data has been collected from a person below the applicable minimum age, we will take immediate steps to close the relevant Account, delete the associated data and, where required, report the matter to appropriate authorities.

If you believe that a minor has registered on 777hx, please contact our support team immediately at [email protected] (plain text — not a clickable link).

13. Third-Party Links

The 777hx Platform does not contain links to third-party websites as a general practice. Where third-party service integrations exist (such as payment processing or identity verification), those providers operate under their own privacy policies. 777hx is not responsible for the privacy practices of third-party processors beyond the contractual obligations we impose on them as data processors.

14. Policy Amendments

777hx reserves the right to update or amend this Privacy Policy at any time. Material changes will be communicated to registered Users via email notification or a prominent notice on the Platform prior to the change taking effect. Continued use of 777hx following notification of a Policy update constitutes your acceptance of the revised Policy.

The "Last Reviewed" date displayed at the top of this page reflects when the Policy was most recently updated. We recommend reviewing this page periodically to stay informed of any changes.

15. Contact Us

For all privacy-related enquiries, data subject requests or concerns about how 777hx handles your Personal Data, please use the following contact details: